Summary: Established in 2011 by NBA veteran Al Harrington, Viola was inspired by his grandmother, who had long suffered from glaucoma. Al convinced her to try cannabis, from which she found relief, demonstrating to him the power of the plant. This pivotal experience inspired Al to name his company after Viola and begin his journey as CEO of Viola Brands. Viola’s mission is to increase minority participation and ownership in the cannabis industry while positively impacting and reinvesting into communities most affected by the war on drugs. The Viola Accelerator Program extends resources within its network to brands accepted to this program. Al Harrington and Viola’s executive team to provide operational support, including sales, marketing, and fundraising resources to Viola Accelerator partners. The ultimate goal of the accelerator program is to create 100 Black millionaires within cannabis, successfully propelling small businesses forward within the ultra-competitive cannabis space.