What They Stand For
Togetherness
Keef invites people to come together, share good times, and celebrate boldly with their delicious cannabis-infused beverages. Join the celebration today.
Celebration
Keef drives the social adventure of cannabis by inspiring connection and community. Through sharing, giving, and connecting, they redefine celebration.
Inclusiveness
Everyone is welcome at Keef – friends, family, newcomers, long-time fans, CannaSeurs, and the CannaCurious. Raise a glass with them.
Adventure
They encourage exploring the world with a fresh perspective, where laughter and adventure become a way of life.
Remixing Expectations
By blending the joy of drinking with the magic of cannabis, Keef creates a unique social experience. Discover a new way to toast with friends.
Fun!
Keef is always up for a good time. Join the party, make a toast, and share memorable moments with them.
The Keef Story
In 2010, Erik Knutson founded the company in Boulder, Colorado, with the help of family and friends. His mission? To create a new way to experience the joy of drinking with friends – by making it drinkable cannabis.
Inspired by the combination of social drinking and the magic of cannabis, Erik crafted an early batch of “Keef Cola” and introduced it to his Grandma Dee. At 85 and a newcomer to cannabis, Dee’s enthusiastic reaction confirmed Erik’s vision. That day, Keef was born.
Today, Keef has grown from a small Colorado start-up into a leading, award-winning brand that develops, manufactures, and distributes cannabis and CBD-infused products across North America, with Erik and the founding team still pioneering social cannabis product development and education.
Location: Boulder, CO
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